Today Darren and Mark talk about a unique way to brand yourself and stand out. NAME-ISMS are words or phrases that YOU coin and create, which become instant identifiers. Darren created ‘DARREN-TEED’ for his personal guarantee, and Mark uses ‘FORGETORY’ to encourage his audiences to release debilitating memories that hold us back. Listen as they share ways that you can create your unforgettable ‘NAME-ISM.’


  • Have a creative mindset and have fun
  • Have fun with the exercise
  • Brainstorm with friends or a Mastermind group (maybe over a glass of wine!)
  • Coin a word or phrase that is uniquely yours
  • Coin a word or phrase that will connect to your message
  • Use your NAME-ISM to put a handle on your message so your audience can carry it home