“PRESENTATION CUSTOMIZATION? What’s that?” Mark and Darren ask and answer this question in today’s episode. They explain why customization serves your audience…and you. They also provide four time-tested customization strategies that will endear you to your audience and make your message unforgettable.


  • When you customize, you connect
  • Speak your audience’s language
  • Interview audience members before the event
  • Arrive a day early to get a ‘feel’ for your audience
  • Replace one of your stories with a client’s story
  • Adapt your presentation to address the conference/event theme
  • Take photos/video with attendees and use them in your slides
  • Attend sessions before your presentation to get usable content