You tell your ‘signature story’ and you’re confident that your audience will get your message…or will they? Today Mark and Darren explore how a story may send a message that can differ significantly from the one that we intend. They also offer solid suggestions for discovering and using the different messages effectively, to make your presentation unforgettable.


  • When you change your emphasis, you can change your message
  • Ask a test audience what message they receive. You may get a new message.
  • Your message will be clear if your story is well told.
  • Resurrect an old story and uncover a new message
  • Listen to your stories from the perspective of your audience
  • Don’t abandon your original message, but find ways to use the new message

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