Did you know that there are world class techniques embedded in the structure of speeches and stories? Today Mark and Darren discuss several of these techniques, which, when applied, can make your next presentation unforgettable.
SNIPPETS:
• Never devalue the power of a well-told story
• Assign names to your characters
• Provide at least one physical characteristic
• Give the audience a reason to emotionally connect with the main character
• Show characters’ ‘BEFORE’ condition (body language, emotion, demeanor)
• Make the main character ‘likeable’
• Apply the ’Rooting Principle’ – make the audience WANT to support them
• Show the character ‘AFTER the Disaster’
• You don’t need expert feedback to understand emotional impact
