Maybe you’re an emerging speaker, and you don’t think you have enough content. Perhaps you’re experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, ‘upping’ your game, and being unforgettable.
SNIPPETS:
• Ask: Is there better content available
• Perform deeper research on your subject
• Dive deeply into client concerns
• Interview clients for content and connection
• Tap into your expertise network
• Understand that you don’t know everything about your topic
• Be willing to upgrade your existing material
• Find out what and who are trending in your area of expertise
• Verify all new content using multiple sources
• Revisit the ‘basement’ and ‘archives’ of your life
• Test new material and listen to your audience to find out what resonates
• Challenge yourself to provide something new every year
