Quotations from famous speakers, authors, and celebrities can be very appealing and can support your message. The same can be said of oft-quoted statistics. Today Mark and Darren discuss the importance of accuracy when using quotes and statistics, share a few examples, and provide simple yet effective advice for ‘getting it right.’
SNIPPETS:
• Do due diligence
• Your reputation and credibility are at stake
• Verification sources abound…web searches, AI, etc. Use them
• “Stop quoting dead white men!” – Patricia Fripp
• Create your own quotes
• Quote the people who have influenced you…teachers, friends, family
• Your audience needs your perspective
• Verify EVERY quotation for accuracy
• Double check the context of every quote and statistic
• Name the source of each quote and statistic
• Your accuracy…and inaccuracy has a global reach
