“But it’s some of my FAVORITE MATERIAL!”
We want to give our audiences ALL our wisdom and experiences. But that’s not always the best decision. Today Darren and Mark expound on three reasons why our favorite material must sometimes end up on ‘THE CUTTING ROOM FLOOR.’
SNIPPETS:
• Your stories, anecdotes and references must serve your ‘PREMISE PURPOSE’
• The WEIGHT of your story may be heavier than your message
• Your content shouldn’t overshadow your premise
• Consider the RELEVANCE to your audience
• Your liking a story doesn’t mean the audience will
• If a story is too long for the allotted time, you may need to cut it
• Store Cutting Room Floor material in your Story Folder for later
• You can use Cutting Room Floor material to create handouts
• Test your content
