“I’ll just add a couple of stories, insert a few activities, and I’ll convert my keynote into a training. That should work, right?” It’s not that simple, and in this episode Darren and Mark find out why as they speak with fellow Certified Speaking Professional and trainer extraordinaire Ed Tate. Together they discuss the differences between speaking and training and offer specific techniques for being effective at both.
SNIPPETS:
• Keynote Speaking share a BIG IDEA
• Training teaches the execution of the idea
• Keynote speaking informs, entertains, and inspires
• Training changes behavior
• With keynote speaking, attendees are impressed with the speaker
• With training, attendees are impressed with themselves
• Keynote speaking includes minimal participant activity
• Training includes movement; kinesthetic learning is the stickiest
• Stories are to keynotes as instructions are to training
• Training takes attendees through a process
