Mark and Darren have oft said that the first step to an unforgettable presentation is A CLEAR MESSAGE, but what is Step #2? In this episode they describe your Foundational Phrase and explain how a well-crafted Foundational Phrase can make your presentation unforgettable.
SNIPPETS:
• Create a Foundational Phrase to make your message memorable
• It should be rhythmic
• 10 words or fewer are easier to remember
• A well-crafted Foundational Phrase has weight and influence
• It should run like thread throughout your presentation
• It can be rhyming or alliterative
• Connect your Foundational Phrase to your message
• Brainstorm with a friend to craft each other’s Foundational Phrase
