Any business owner can list their credentials and unleash their CV to promote their products and services. Many do just that on their website and in their promotional materials. How can you stand out? Tell YOUR business story. Mark and Darren share nuggets from their experience teaching ‘Lucy Lawyer’ and the legal team of her growing law firm how to use HER unforgettable story to grow her client base and expand her business. These are lessons you can use to make your business unforgettable.


• Share the WHY behind your business

• Let your prospects learn about YOU

• Dig deep into your past to uncover and reveal your true motivation

• Use the MOMENTS in your story to connect with your audience