Thorough research is an invaluable part of preparing unforgettable presentations. There are myriad ways to access information, and so much information from which to glean. Where do I look? How much should I use? How can I verify? Darren and Mark discuss these questions with…and get answer from…researcher/author/speaker Vince Antonucci and comedy writer/TV producer Chris McGuire. Their perspective on effective research will help you to prepare your unforgettable presentation.
SNIPPETS:
• Dig deeper into your subject
• Look for compelling and unique information
• Put in the extra work
• Use AI tools
• Use ‘old-fashioned’ tools; search and read.
• The more you learn, the better your chances of finding critical content
• Ask: “What generates an emotional response?”
• Test research results on small audiences to gauge emotional reactions
• Research for customization; learn from The Barenaked Ladies
• Use the ‘Registration Desk Principle;’ find what bugs everyone
