“To be unforgettable, you must have calluses on your head and your hands.” So says Dr. Jeff Magee, one of the world’s foremost leadership and marketing strategists. In a brutally honest conversation with Mark and Darren, Dr. Magee opens his treasure trove of wisdom and passionately reinforces the value of solid content.
SNIPPETS:
• People pay for your wisdom
• Make sure your content stands up
• What are your calluses on your head and your hands?
• Play the student
• Ask: “How can I become better?”
• Knowledge isn’t enough; learn the craft of rhetoric and speaking
• Your presentations come from your history; search your mind’s archives
• How will your audience be different on Monday morning?
• Make time to think
• Provide content that meets people where they are mentally
