How do you communicate a message of LOVE in a highly competitive, fast-paced, results-driven corporate world? Mark and Darren get the answer to this question…and many others…from Joel Manby, former CEO of SeaWorld who was also featured on an episode of ‘Undercover Boss.’ He shares lessons learned about customizing presentations, revealing failures and sharing a message of love. Applying his practical but powerful techniques will help any speaker to deliver an unforgettable presentation.
SNIPPETS:
• Clearly identify your audience demographic
• Tell stories to which your specific audience will relate
• Truthfulness and authenticity are critical
• Opening with a ‘life turning point’ story is very effective
• Take your audience to your low point or nadir
• People connect more with failure than with success
• Be passionate and share the angst in your soul
• Select stories to connect, identify principles to teach, share an action to take
• Develop your personal style
• Make sure your core idea connects with your audience
